Better to find out a scene isn’t working on paper than on the day of production or, even worse, in the editing room. They are beneficial during the pre-production process because they can help determine whether the story is working or not. Storyboards can supplement a script as they tell the visual story with actual sketches of each scene. Without the script, key elements may be overlooked or forgotten and story continuity can be severely compromised. A good script contains all of the key elements of the production and will serve as a guide for the director, crew, and talent on the day of shooting. It includes scene descriptions, dialogue or voiceover, action lines, props, and perhaps other elements like music. You’ll need to consider elements like size of the crew, time, locations, editing, and other services related to the production.Ī script is a written document that will guide your video production. If it’s too high, you may find ways to trim items down to save cost. Once you determine the ideal components for the perfect production, you can determine the budget. If you have a higher budget, it makes sense to start with the project itself. This would mean working backward from your budget and determining which steps of the video production process are absolutely necessary. You may have a set amount of money that you’re able to spend. ![]() If Sesame Street didn’t understand that their target audience was young children, we can imagine how problematic that would have been when it first aired.Ī professional video production process requires knowing your budget, which can be determined a couple different ways. Understanding your target audience means considering things like length of the video production, tone, type of music, demographics of actors/talent, etc. It can also lead to an amorphous final product that feels like it doesn’t really know what it is or who it’s for. If you don’t have a target audience in mind, this may hinder certain creative decisions and muddy the production waters. It is important to understand who your target audience is in order to tailor the video production to their sensibilities. Refugee: The Eritrean Exodus at the UNHCR Refugee Film Festival in Thailand. Some questions to ask yourself could be, “What sets this project apart?” or “What do I want the audience to take away from this?” or “What is the most engaging way to get my message across?” Answering these questions can force you to hone in on your idea and establish a clear vision for your video production. The more deliberate creative decisions you can make, the more control you have. A clear vision is the glue that holds all of the other production elements together. Of course, you may not be able to envision every single detail, but the more the better. This means having a clear objective in mind. As the creator of a video production, you must know exactly what you’re doing and why you’re doing it. Without a strong idea and a clear vision, a project is essentially doomed. Let’s review some of the typical items on a pre-production checklist and why they are important: In a previous blog, I outlined why having a pre-production checklist is an important tool for the video production process. Pre-production can save you time, money, and stress. In other words, having a plan beats not having a plan. ![]() Without engaging in proper pre-production work, you will need to “wing it” which simply doesn’t fly this usually means more work on the backend and having to shoehorn material together in a way that feels forced to an audience. This first stage of the video production process serves as the blueprint for the next two phases. The importance of pre-production cannot be overstated. ![]() Each of these stages serve a different purpose for elevating your project to the highest quality possible. Regardless of the type of video you are trying to produce and its scale, the stages of video production remain the same: pre-production, production, and post-production. Smaller projects, however, may require far fewer roles but should still follow certain video production process steps. You need only read the list of names at the end of a blockbuster movie to see how many people can work behind the scenes to make a big movie happen. Depending on the scale of the production, each phase could be quite involved or relatively minimal. ![]() The video production process has many components.
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